It’s time to reboot and Productize.
You simply need to model/steal what works.
For example, How did Clayton Johnson create a $3M/month productized SEO service?
Productizing takes time, patience, and intention.
I watched Clayton scale his tiny SEO Agency “The Hoth” from $60k/m → to over $3MM/m in 4 short years.
He focused on packaging up one productized service offer after another like buying products off Amazon.
$3MM/month is pretty cute, right?
Another turning point for me was reading the great book, “Built to Sell” by John Warlow. A fictional story about a worthless general design agency transforming into a valuable productized logo design machine eventually selling for millions. (a must-read)
We also have great examples from peers building substantial productized services like:
→ Brett Williams productized website design service “Design Joy” doing over $100k MRR
→ Greg Heilers productized link building Agency “Jolly SEO” surpassing $150k MRR
→ Russ Perry’s productized graphic design service “Design Pickle” doing over $20MM+
→ Jake Jorgovan’s productized podcast production service “Content Allies” now doing over $100k MRR
And many many more examples I will break down for you.
You see It's been done already.
Skip the potholes, and don’t reinvent the wheel.
But how does “productizing” work?