Well before building and selling multiple Productized Service businesses I was an exhausted, unhappy, and a frustrated Freelancer, then Consultant, and then an Agency Owner for years.
I went through the entire journey.
Literally Only months away from hanging it up and calling it quits. (a few times)
My business wreaked havoc on my life and like you, I was stuck in the vicious cycle of trading time for money. Large cash influxes followed by long lows of client work.
As if things couldn’t get any worse.
My business couldn’t breathe WITHOUT me.
When I closed my laptop. I lost money & sleep.
If I took a day off, I not only wasn’t earning anything but there was always a dumpster fire!
Heaven forbid I got sick or caught the flu (which happened a few times because of the stress).
My business literally would die!
I thought I started a business but instead.
I was “TRAPPED” in a never-ending job! It was a nightmare!
It wasn’t until I built new systems, playbooks, frameworks, processes, and brought on strategic mentors. I then finally had a business that worked for me. Instead of being a slave to the business, it started to serve me more and more each day.
One catalyst that finally did it for me was John Warlows book, “Built to Sell”. (it only took 3 times reading it for it to actually sink in).
That knowledge and experience from too much trial and error eventually allowed me to build and sell Content Pros. Then shortly after, build and sell Applause Lab.
I’ve now had the pleasure of working with 100’s of agencies, consultants, and freelancers to help them to productize their service businesses. (And take their lives back, for good!)
It took consulting the last 2 years to actually force me to put my processes, lessons and frameworks into digestible and actionable lessons that others could run with.
You could say this is my version of “Productizing” my knowledge.
I have literally taken everything I have learned and packaged it into this course. 3 Playbooks, 12 lessons, and over 10+ hours of content to help you build a successful productized service business that scales, is valuable, and sellable.