I’m back, a familiar service, and dancing?
It’s TG. Going to start writing again. I miss it. I hope you like the new format. Reply and lmk.
Goal? A weekly Saturday morning email balancing signal + brevity to help you package & scale your expertise.
I’ll spotlight one interesting productized service in the wild, outline a useful strategy, and leave you with a cool resource for your toolbelt.
Let’s get it.
Estimated read time: 3 minutes 45 seconds.
Meet Copyshake (run by Sky) an SEO mastermind who turned a gap in the market into a thriving business. Launched in 2022, Copyshake quickly made 120K USD, focusing on content & backlinks. With a 55K MRR, hands-on experience, and a selective approach to clients.
He references much of his initial growth from his network and past 1:1 clients.
I used to run a productized SEO content agency before selling it many years back. Interested to see how AI disrupts or enhances businesses like this.
Copyshake focuses on boosting organic growth by delivering expert SEO content to improve search engine rankings.
2. Pricing 💰
Starter: $1199/month for up to 4 pieces of content ($300/each)
Growth: $2099/month for up to 8 pieces of content ($262/each)
*Slight discount when paying every 6 months
*Still need to pay for design
3. Model (Content Writing)
Copyshake operates on a subscription-based model, offering monthly or six-monthly plans for tailored content writing and optimization services, including a money-back guarantee to assure quality.
Strategy: Embrace the Spectrum of Productized Services
Don't be boxed in by the "unlimited monthly" model! Productized Services are like a dancehall- there's something for every taste.
Think outside the box:
The Time Block Tango: Sell blocks of hours with specific tasks and tools. It's like having a VIP pass to your expertise!
The Monthly Retainer Rumba: Sounds old school? It's classic for a reason! Tailor it to your market and watch it groove.
The One-Time Fixed Fee Foxtrot: A clear scope, deliverable, and process. It's the choreographed dance of efficiency.
Remember, productizing your services is an art, not just a formula. So go on, dance to your own beat, mix these models, and watch your biz grow!
Resource of the Week:
PromptStorm - a Chrome extension that provides ready-made prompts for AI tools like ChatGPT, Bard, and Claude.
Keep productizing. See you next week.
Thinking Time Chief @